When pixels met ink. (Or vice-versa.)
Formats change. Themes evolve. Stories remain the key. These are a few longer samples that demonstrate more of my writing ability. I think when the story (or the idea) is strong the message can travel into or across any form of media.
The old saying is true, 'People don't read ads. They read what interests them and sometimes, it's an ad."
Making context matter. (Since always.)
Chances are this is the most 'ripped out' ad I've written. This is the cover of the gatefold revealing the brackets for the field of 64. (It's also proof interactive and native advertising have been around longer than some might suggest.)
Technology is always about people more than technology. No matter what the technology.
SUBHEAD:
At Danka, before we make any recommendations, we first put ourselves in your shoes.
SUBHEAD:
How we’re doing the impossible: Giving office equipment sales reps a good name.
COPY:
Danka competes with Xerox®, the people synonymous with the copying business. So how can we possibly compete? By not copying them.
Our approach to sales isn’t bassed on teams, technology or tactics. It’s based on empathy—putting ourselves in our clients’ shoes and understanding their operations. We listen closely to our clients, analyze their businesses, then recommend the best equipment, systems and support to maximize productivity, efficiency and cost effectiveness.
We call it being customer advocates. You’ll call it having someone you can trust to find the you the best ways to get things done. And done well.
SUBHEAD:
One size does not fit all.
With Xerox, you only get Xerox equipment. Which is fine if you think they have all the answers.
Danka doesn’t believe anyone has a monopoly on good ideas, so we choose the best analog and digital copiers, printers and fax machines from Kodak, Hewlett-Packard, Toshiba, Canon, Minolta, OmniFax and more.
Rather than rely on just one source, we select the best equipment from around the world.
Danka can provide you the very latest technology along with a relationship built on empathy. We do business this way because we believe it’s always in our best interest to look out for yours.
May we try on your shoes?
Call 1-800-OK-DANKA
DANKA®
Our business is improving yours.TM
A technology story should be a story.
You haven’t had this good a view of your farm since that time on the water tower.
And of course, at that time, site-specific variable rate and blend fertilizer application was the furthest thing from your mind. Fact is, back then no one even knew what that was, or how it could enhance yields, save fertilizer and even reduce runoff.
Maybe today, you don’t realize that your Gold Kist store is gearing up to help you understand Global Positioning Satellite (GPS) technology and how it can make the most of managing your crops.
As a start, Gold Kist is the first company to hire a Precision Farming Manager. Someone who’ll work with you on everything from soil typing, suitable variety, adaptability and seed rate, to insect, weed and fungus control, as well as moisture and fertility.
What can this all mean for you? Higher yields, improved profits and ability to be a better steward of your valuable land. It also means you’ll get precise information for your farming records, since everything you’ll need is conveniently stored on computer disk.
At Gold Kist, we think that’s all pretty exciting. Almost as exciting as painting the water tower.
GOLD KIST
What you need.
When you need it.
Human-sized stories win.
We’re one of the biggest agricultural companies in the world, but to people around Colquitt, we’re about 5’10”.
COPY:
Chances are you know Gold Kist pretty well by now. After all, we’re owned by farmers like you and your neighbors across the Southeast. And have been since 1933.
But around Colquitt, we’re just as likely to be known as Ricky Bracewell as we are Gold Kist. Because it’s store managers like Ricky who deliver on our promises to bring you what you need, when you need it.
Your store manager can draw on our partnership with other well-known names in agribusiness to bring new technologies and services into your operation and onto your fields. Plus, he’s got the full resources of Gold Kist behind him, to help find and create markets for most of the crops you raise.
As a member of the largest farm cooperative in the region, you not only have access to a large variety of products at competitive prices, but you have the opportunity to share in patronage refunds at the end of each year.
In short, you Gold Kist store manager has everything you need to reach new heights.Even if he is only 5’10”.
GOLD KIST
What you need.
When you need it.
The key to differentiation isn't the product. It's the product story.
The only real difference between our DAP and theirs is that ours is on your fields while theirs is on a train in Florida.
No question about it. Most fertilizer ingredients are pretty much the same. So the guy down the road might be able to sell you the same DAP that we can at Gold Kist. Assuming he has it- and enough trucks on hand to deliver it.
Which is where the real difference between fertilizer providers comes in. You see, your Gold Kist store has unmatched global resources and the backing of the region’s largest farm cooperative to assure the fertilizer you need is on your fields when you need it.
That means we not only have the fertilizer on hand, we also have the spreader trucks ready and waiting. Every one of them carefully calibrated and driven by a certified spreader truck driver, who’ll put down your fertilizer accurately and evenly, every time.
What’s more, our Gold Kist store managers average 25 years of agribusiness experience. They’re ready to put their experience and knowledge to work for you, helping with soil sampling, custom blending and application recommendations.
So you can count on getting the right fertilizer, right where it belongs - on your field not on some northbound freight to nowhere.
