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Eric Van Fossen - Creative Director

Creative Director • Headline Thinker • Optimistic Leader
Atlanta, GA & Manhattan Beach, CA
404-964-3639
Brands like customers. I help customers like brands.

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Eric Van Fossen - Creative Director

  • Eric Van Fossen
  • Work
    • ING "Your Retirement Number"
    • ING NYC Marathon - run for something better
    • More Than Media, Social Is a Behavior.
    • global campaigns
    • Selling technology- retail with a heartbeat
    • When pixels met ink. (Or vice-versa.)
    • Media Week Magazine Media Idea of the Year
    • Things that make a home or build a house.
    • HP
    • Make the logo smarter.
    • ING - other challenges
    • Re-introduction of the "The CARE package"
    • Real life things
    • Think. Act. Believe. A Creative Manifesto.
  • Blog
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global campaigns

I've been able to work on campaigns with a global scope as well as to actually work internationally.

Having a key role in winning the national tourism account for The Islands of the Bahamas was a great experience on many fronts but especially in discovering first-hand what it means to have the identity and perception of a nation entrusted to you.

The opportunity to work in the Leo Burnett office in Warsaw, Poland was truly one-of-a-kind. Working there I wrote commercials that required a 'language-less' (or timeless) appeal. What's more, I had the great privilege of leading a workshop program to help the creative department there develop campaigns.

 

 

 

global campaigns

I've been able to work on campaigns with a global scope as well as to actually work internationally.

Having a key role in winning the national tourism account for The Islands of the Bahamas was a great experience on many fronts but especially in discovering first-hand what it means to have the identity and perception of a nation entrusted to you.

The opportunity to work in the Leo Burnett office in Warsaw, Poland was truly one-of-a-kind. Working there I wrote commercials that required a 'language-less' (or timeless) appeal. What's more, I had the great privilege of leading a workshop program to help the creative department there develop campaigns.

 

 

 

A world-class condom campaign. In one ad.

A world-class condom campaign. In one ad.

The brief on this one was simple. Create a global campaign to coincide with the Olympic Games. It could include athletes (but might not.) 

The line "3000 years in the making. Millions of participants. And still not an official event." won the day. 

It was recognized with a 'Golden Spine Award' by a marketing organization for representing the bravest brand work of the year.  

More importantly, seemingly every demographic enjoyed it. From dorms to gyms it appeared on walls and doors -- in the Olympic Village. And beyond.

To make it more than a fish story, make it matter.

To make it more than a fish story, make it matter.

We won the pitch for The Islands of The Bahamas at The Joey Reiman Agency without having a place on the short list. Instead, we earned a chance to use about 96 hours to show we had a campaign. I think we were on the way to Nassau before the conference call was over. Upon arrival I asked our cab driver to take us, first, to his neighborhood. To show us around where he went and how he lived. With a real sense for the people of the Bahamas instead of pitching a campaign we took on the cause of creating stories with real connection to The Islands of the Bahamas.

In most places, it’s a trophy.

In Bimini, it’s bait.

Ever been to a fishing spot where the fish actually live up to the fish stories? Bimini is such a place. 

Here, grouper, sailfish, swordfish, marlin, wahoo and tuna make their home. Earning Bimini the distinction as the gamefish capital of the world. In fact, one of the locals was so impressed by Bimini fishing, that his fish stories were told around the globe. 

Perhaps you’ve heard one of the tales yourself. It’s called Islands In The Stream. And the storyteller was Ernest Hemingway. But Bimini’s waters lure more than fishermen. 

This is where the Gulf Stream meets the Bahama Banks, making the area a haven for yachtsmen, too. And divers will delight in a controversial dive site, reported to be a lost city. The name of the site? Atlantis, of course. 

For more information or reservations on Bimini call your travel agent or 1-800-4-BAHAMAS. And if you plan on fishing here, don’t worry about the size of our fish.Worry about the size of your boat.

BIMINI - Home of lures and lores.

Bimini - One Of The Islands Of The Bahamas.

 

Fiat - Poland "Sunday Morning"

Created for the Leo Burnett office in Warsaw, Poland. This is the story of how even when things are going rough - people find hope when they have something they can rely on. So a guy is awakened to a bad day. He thinks he's overslept, the hot water is 50/50, he finally makes to his Fiat -- which lets him know it's not a workday. 

  • Eric Van Fossen
    RT @helloenso: Catch up with our latest #SharedTable on promoting #sportsmanship across culture written by @AndrewInLife https://t.co/Nc2M0EqvfB
    May 18, 2017, 7:16 PM
  • Eric Van Fossen
    “the national brand feels a little clueless...Brand mgmnt of conventional kind like indignant shouting”  @Grant27 https://t.co/wzhshMPTCz
    May 18, 2017, 4:29 PM
  • Eric Van Fossen
    To spend efficiently and target effectively make the most likable use of any media w/o boring or blasting people. https://t.co/1iLYm2dJDE
    May 18, 2017, 3:45 PM
  • Eric Van Fossen
    "It took 13yrs/$2.7 billion to sequence 1st genome in 03. Today, costs $1,000 & takes less than a week."https://t.co/HRMKsNwZYr via @PopMech
    May 17, 2017, 7:27 PM
  • Eric Van Fossen
    💯👍 https://t.co/zqf5mwQjW2
    May 17, 2017, 12:17 PM
  • Eric Van Fossen
    RT @AdamMGrant: Instead of waiting for creativity to strike, start doing a little creative work every day. Via @ianweingarten: https://t.co/yu82cGdSAf
    May 17, 2017, 12:15 PM
  • Eric Van Fossen
    RT @HarvardBiz: People spend almost 47% of their waking hours thinking about something other than what they’re doing. https://t.co/ylG1uJYYRr
    May 16, 2017, 9:40 PM
  • Eric Van Fossen
    RT @kerrileewalsh: Another great reminder from my friend & leader of the @PosProject , @ErwinRWB I love these words & I am humbled & h… https://t.co/MPCAGnxGNj
    May 15, 2017, 1:47 PM
  • Eric Van Fossen
    RT @mashable: Saving the world can be profitable, and a new tool is showing how https://t.co/fvdk6soNol https://t.co/hCQn2bwJRN
    May 11, 2017, 4:28 PM
  • Eric Van Fossen
    RT @bigtkirk: A really well-done ten minute video that explains the economic evolution of pricing air travel:… https://t.co/PiaPRMUMdY
    May 11, 2017, 1:40 PM
  • Eric Van Fossen
    RT @helloenso: Catch up with our latest #SharedTable on promoting #sportsmanship across culture written by @AndrewInLife https://t.co/Nc2M0EqvfB
    May 18, 2017, 7:16 PM
  • Eric Van Fossen
    “the national brand feels a little clueless...Brand mgmnt of conventional kind like indignant shouting”  @Grant27 https://t.co/wzhshMPTCz
    May 18, 2017, 4:29 PM
  • Eric Van Fossen
    To spend efficiently and target effectively make the most likable use of any media w/o boring or blasting people. https://t.co/1iLYm2dJDE
    May 18, 2017, 3:45 PM

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