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Eric Van Fossen - Creative Director

Creative Director • Headline Thinker • Optimistic Leader
Atlanta, GA & Manhattan Beach, CA
404-964-3639
Brands like customers. I help customers like brands.

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Eric Van Fossen - Creative Director

  • Eric Van Fossen
  • Work
    • ING "Your Retirement Number"
    • ING NYC Marathon - run for something better
    • More Than Media, Social Is a Behavior.
    • global campaigns
    • Selling technology- retail with a heartbeat
    • When pixels met ink. (Or vice-versa.)
    • Media Week Magazine Media Idea of the Year
    • Things that make a home or build a house.
    • HP
    • Make the logo smarter.
    • ING - other challenges
    • Re-introduction of the "The CARE package"
    • Real life things
    • Think. Act. Believe. A Creative Manifesto.
  • Blog
  • Contact
Social promotion

More Than Media, Social Is a Behavior.

Sometimes technology can be dazzling and amazing and everything seems either complicated or complex. Things are certainly different today than they were yesterday or 10 years ago. (Just ask Myspace, right?) 

Ultimately, though, the object of the game is providing people with either a reason to try or, better yet, a reward for doing something.  

That's why my approach to all things digital or technological is to put a person and a human need at the center of it. That's why I think of 'social' as something more than a media. 

More Than Media, Social Is a Behavior.

Sometimes technology can be dazzling and amazing and everything seems either complicated or complex. Things are certainly different today than they were yesterday or 10 years ago. (Just ask Myspace, right?) 

Ultimately, though, the object of the game is providing people with either a reason to try or, better yet, a reward for doing something.  

That's why my approach to all things digital or technological is to put a person and a human need at the center of it. That's why I think of 'social' as something more than a media. 

Social promotion

Social promotion

idea slide for crocs V&S-page-1.jpg
Naming YOLO was a hit ahead of a hit.

Naming YOLO was a hit ahead of a hit.

I worked with a Denver marketing entrepreneur in naming a social shopping platform "YOLO." The idea was to create a name that would identify with an audience interested in supporting not just local businesses but local causes. Because Denver is a extremely active community - many of the offerings involve adventures, interests and passions. YOLO has continued, as they say, to do well by doing good. 

A year later, in 2011, there was a song "The Motto" that mentioned YOLO...but that's a little bit different story.

INTEL - tweetfitter

INTEL - tweetfitter

This was a special project launched by a colleague. We had been watching brands enter the twitter-sphere and noticing how little nuance or appeal was part of the equation. 

We landed this project for INTEL as part of their trial of different digital media in support of holiday season platforms. Our work met the deadline - the others didn't- so we had the benefit of running as the only promotion.  

Our approach introduced a few new wrinkles to the conventional twitter approaches and the results were substantial spikes across all the measures including not just click-throughs but time on pages. 

Engineering an idea.

Engineering an idea.

The short story is engineers tend to think about things. I think about people. By sitting with engineers and listening to them - we ended up creating something of a discovery. 

  • Eric Van Fossen
    RT @helloenso: Catch up with our latest #SharedTable on promoting #sportsmanship across culture written by @AndrewInLife https://t.co/Nc2M0EqvfB
    May 18, 2017, 7:16 PM
  • Eric Van Fossen
    “the national brand feels a little clueless...Brand mgmnt of conventional kind like indignant shouting”  @Grant27 https://t.co/wzhshMPTCz
    May 18, 2017, 4:29 PM
  • Eric Van Fossen
    To spend efficiently and target effectively make the most likable use of any media w/o boring or blasting people. https://t.co/1iLYm2dJDE
    May 18, 2017, 3:45 PM
  • Eric Van Fossen
    "It took 13yrs/$2.7 billion to sequence 1st genome in 03. Today, costs $1,000 & takes less than a week."https://t.co/HRMKsNwZYr via @PopMech
    May 17, 2017, 7:27 PM
  • Eric Van Fossen
    💯👍 https://t.co/zqf5mwQjW2
    May 17, 2017, 12:17 PM
  • Eric Van Fossen
    RT @AdamMGrant: Instead of waiting for creativity to strike, start doing a little creative work every day. Via @ianweingarten: https://t.co/yu82cGdSAf
    May 17, 2017, 12:15 PM
  • Eric Van Fossen
    RT @HarvardBiz: People spend almost 47% of their waking hours thinking about something other than what they’re doing. https://t.co/ylG1uJYYRr
    May 16, 2017, 9:40 PM
  • Eric Van Fossen
    RT @kerrileewalsh: Another great reminder from my friend & leader of the @PosProject , @ErwinRWB I love these words & I am humbled & h… https://t.co/MPCAGnxGNj
    May 15, 2017, 1:47 PM
  • Eric Van Fossen
    RT @mashable: Saving the world can be profitable, and a new tool is showing how https://t.co/fvdk6soNol https://t.co/hCQn2bwJRN
    May 11, 2017, 4:28 PM
  • Eric Van Fossen
    RT @bigtkirk: A really well-done ten minute video that explains the economic evolution of pricing air travel:… https://t.co/PiaPRMUMdY
    May 11, 2017, 1:40 PM
  • Eric Van Fossen
    RT @helloenso: Catch up with our latest #SharedTable on promoting #sportsmanship across culture written by @AndrewInLife https://t.co/Nc2M0EqvfB
    May 18, 2017, 7:16 PM
  • Eric Van Fossen
    “the national brand feels a little clueless...Brand mgmnt of conventional kind like indignant shouting”  @Grant27 https://t.co/wzhshMPTCz
    May 18, 2017, 4:29 PM
  • Eric Van Fossen
    To spend efficiently and target effectively make the most likable use of any media w/o boring or blasting people. https://t.co/1iLYm2dJDE
    May 18, 2017, 3:45 PM

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