I've been able to work on campaigns with a global scope as well as to actually work internationally.
Having a key role in winning the national tourism account for The Islands of the Bahamas was a great experience on many fronts but especially in discovering first-hand what it means to have the identity and perception of a nation entrusted to you.
The opportunity to work in the Leo Burnett office in Warsaw, Poland was truly one-of-a-kind. Working there I wrote commercials that required a 'language-less' (or timeless) appeal. What's more, I had the great privilege of leading a workshop program to help the creative department there develop campaigns.
A world-class condom campaign. In one ad.
The brief on this one was simple. Create a global campaign to coincide with the Olympic Games. It could include athletes (but might not.)
The line "3000 years in the making. Millions of participants. And still not an official event." won the day.
It was recognized with a 'Golden Spine Award' by a marketing organization for representing the bravest brand work of the year.
More importantly, seemingly every demographic enjoyed it. From dorms to gyms it appeared on walls and doors -- in the Olympic Village. And beyond.
To make it more than a fish story, make it matter.
We won the pitch for The Islands of The Bahamas at The Joey Reiman Agency without having a place on the short list. Instead, we earned a chance to use about 96 hours to show we had a campaign. I think we were on the way to Nassau before the conference call was over. Upon arrival I asked our cab driver to take us, first, to his neighborhood. To show us around where he went and how he lived. With a real sense for the people of the Bahamas instead of pitching a campaign we took on the cause of creating stories with real connection to The Islands of the Bahamas.
In most places, it’s a trophy.
In Bimini, it’s bait.
Ever been to a fishing spot where the fish actually live up to the fish stories? Bimini is such a place.
Here, grouper, sailfish, swordfish, marlin, wahoo and tuna make their home. Earning Bimini the distinction as the gamefish capital of the world. In fact, one of the locals was so impressed by Bimini fishing, that his fish stories were told around the globe.
Perhaps you’ve heard one of the tales yourself. It’s called Islands In The Stream. And the storyteller was Ernest Hemingway. But Bimini’s waters lure more than fishermen.
This is where the Gulf Stream meets the Bahama Banks, making the area a haven for yachtsmen, too. And divers will delight in a controversial dive site, reported to be a lost city. The name of the site? Atlantis, of course.
For more information or reservations on Bimini call your travel agent or 1-800-4-BAHAMAS. And if you plan on fishing here, don’t worry about the size of our fish.Worry about the size of your boat.
BIMINI - Home of lures and lores.
Bimini - One Of The Islands Of The Bahamas.
Fiat - Poland "Sunday Morning"
Created for the Leo Burnett office in Warsaw, Poland. This is the story of how even when things are going rough - people find hope when they have something they can rely on. So a guy is awakened to a bad day. He thinks he's overslept, the hot water is 50/50, he finally makes to his Fiat -- which lets him know it's not a workday.